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Founded in 2014 by Alez Zhu and Louis Yang, the social network app for video creation and live broadcasting has taken the web by storm by enabling everyone to create and share 15-second live streaming music videos.

90 Million TikTok Followers

It is now one of the most downloadable apps to hit the internet since Snapchat and has amassed more than 250 million enrolled users (counting a large group of new online networking stars) who share more than 15 million new “musical.lys” each day.

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The social platform best known for hosting 15-second videos of users singing, dancing, and lip-syncing to music continues to succeed, particularly among younger audiences.

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 MUSICAL.LY / TIKTOK IN INDIA

In the Indian market, Indian celebrities like Tiger Shroff, Shahid Kapoor, Disha Patani, Jacqueline Fernandez, Tanmay Bhatt have already picked up this trend and are hence a part of the musical.ly journey. And as of February 2018, Musical.ly reached a milestone of 15 million registered users in India alone.

• Vertical Video

The best videos are full vertical videos (aspect ratio of 1080 x 1920) shot in the musical.ly app.

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• Hashtags & Descriptions

Including relevant hashtags and descriptions (metadata) allows musically/Tik tok to categorize your content effectively.

• Inbuilt tools

Musical.ly’s creators can use some of the tools/formats described below whenever you’re inspired to do so:

live.ly: Musically/ Tik tok integrated live streaming app allows you to go live and talk to your fans. You can host Q&A sessions, video call some fans (aka “guesting”), and co-broadcast with other creators.

Duet: You can pick a lucky fan and duet to one of their videos. They’ll feel special and become a part of your fandom.

• Thumbnail

Just like on YouTube’s clickbait thumbnails, give the musical.ly community a reason to watch your video by selecting the most captivating and intriguing thumbnail.

• Select your category

After posting your video, select the most relevant category for your content. This helps surface your content to a broader audience.

• Sharing

After you post your video, be sure to share it to your accounts on other social networks. That’s why there are tons of Musical.ly videos of Loren Gray, Johnny Orlando, Kristen Hancher, Annie LeBlanc among others.

MUSICAL.LYS/ TIKTOK FOR MARKETERS?

Brands are already using Musical.ly in their promotion campaigns with the help of young content creators. Musers like Baby Ariel, Lisa & Lena have high engagement rates and also maintain millions of followers on their Instagram profile. This gives brands another opportunity to promote their products.
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